PUBLICITY

Unlike the Friends of Arrow Rock, the Black World History Museum did not devote a significant segment of its budget from grant funds to publicity. In comparison to the roughly $3,600 of the grant funds that the Friends of Arrow Rock allocated to print, radio, and direct-mail advertisement, the museum devoted only about $900 to the design and printing of promotional materials. Friends of Arrow Rock overall spending, including grantee expended in-kind or cash gifts, also exceeded museum spending by over a thousand dollars.

However, the type of publicity used by the museum also brought it a marked success in bringing members of the community to its events. The Black World History Museum, like the Friends of Arrow Rock, targeted the community most likely to attend its public programming. It used newspaper advertisements, public service announcements, and personal invitations to publicize the Nance exhibit unveiling and fashion show. Reverend Nance, Jr. also added to "word of mouth" publicity by encouraging people to see the exhibit and informing members of his congregation about the "Community History Project." In addition, notices were sent to area churches and "other likely interested parties." For the student exhibit opening, the museum adopted a similar approach of targeted publicity and personal invitation. Press releases were sent out, but "families and anyone who had been involved with the project" were specifically invited.