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Missouri Humanities Council Receives Grants from Target Stores for READ from the START

September 28, 2010

ST. LOUIS, MO –The Missouri Humanities Council announces a partnership with Target in recognition of the Council’s efforts to share the joy of reading and storytelling through the READ from the START program. Target stores in Ballwin, Branson, Cape Girardeau, Florissant, Wentzville, Dardenne Prairie, Columbia, Jefferson City, Independence and St. Charles awarded $2000 each to be used in their communities for the READ from the START programs.

“Reading and telling stories to a young child is one of the most important things a parent can do to lay a solid foundation for the child’s future,” said Julie Douglas, Missouri Humanities Council Family Program Director. “We’re so grateful that Target’s funding will help us reach up to 40 families from each of the ten communities through two additional READ from the START programs.”

The READ from the START program provides a set of free books and offers training for parents of pre-school children on how to continue story exploration, through activities like crafts, songs and dramatic play. The program works through local organizations such as Head Start, Parents As Teachers, libraries and other organizations that serve families.

This grant is part of ongoing efforts by Target to strengthen families and communities throughout the country. Since opening its doors, Target has given 5 percent of its income to organizations that support education, the arts, social services and volunteerism. Today that equals more than $3 million every week.

“At Target, our local grants are making a difference in the communities we serve,” said Laysha Ward, president, community relations, Target. “We’re proud to partner with The Missouri Humanities Council as part of our ongoing commitment to give back to the communities where our guests and team members live and work.”